Advertise to a Specific Audience
Target the individual rather than the search term
Paid advertising campaigns on social media have different benefits compared to traditional pay-per-click (PPC) ads.
Social media ads can target people based on their job, interests, friend network, age, gender, hobbies, and preferred places to visit.
With social media advertising campaigns, you target the searcher rather than the search term, allowing you to reach a more customized, relevant audience.
Because of the algorithms, only a small percentage of your Facebook followers will see what you post. This is when alternatives like promoted posts might come in handy. Promote high-quality posts from your company, such as videos, blog entries, or photographs, to get them seen by people who like your page.