A successful medical practice needs to establish a strong web presence. Whether you need something as specific as marketing for plastic surgeons or more general marketing for healthcare providers, this is the foundation for any online marketing campaign.

A medical website is more than just a web page, however. If the site structure is correctly designed, pages are optimized for speed, content is written with medical SEO in mind, and the site is saturated with high-quality backlinks, you will have built an invaluable business asset that all your marketing activities will be based on.

Getting this right means your healthcare services will have the digital launchpad needed to rocket in search engine rankings. But with a top-notch website, you won't just land on the first page of prospective patients' search engine results but will ensure those visitors become new patients.

Our websites are built to optimal standards of SEO and performance optimizations. Designed with speed in mind, your site will perform better, look better, read better, and be capable of higher search rankings as it reaches more potential clients.

Successfully planning SEO for doctors begins with identifying relevant keywords, phrases, and even sentences that potential clients may use when looking for healthcare services and pinpointing those that apply to your medical practice.

These may include "doctor" or "general practitioner" or perhaps cover more complex long tail keywords, such as "primary care for the elderly." If your practice requires SEO for surgeons, this would require a very different range for search queries to be effective than if you're marketing for doctors, for example.

To implement your medical SEO strategy, Impact Platforms use keyword research, Google analytics, and advanced SEO campaigns to get your site the Google relevancy and backlinks it needs. Our network of over 50,000 actual domains from professional firms like yours will be your secret weapon against competitors and poor digital visibility. We can rapidly make your site relevant by having hundreds of real websites in the healthcare industry link to your site with thoughtful, SEO-optimized blog content.

As an experienced authority specializing in creating medical websites, Impact Platforms has the skillset to quickly and efficiently increase your brand’s digital visibility with a true business asset instead of resorting to expensive and paid advertising that only temporarily boosts traffic.

Impact Platforms does extensive market research to determine what customers want. We then improve your site depending on your consumers' actual needs and shopping behavior. We implement responsive web design by focusing on your site's functionality as well as its appearance, regardless of whether your consumers are shopping on their phones, tablets, or computers.

The geographic location of a healthcare practice also has a role to play in marketing for healthcare providers. Local SEO for medical practices is a necessary aspect since prospective patients invariably turn to local search results for relevant websites. You'll find that Google Maps often presents reputable sites near them, giving you a chance of you being their choice when it comes to primary care, if you’re visible to them, that is.

Impact Platforms utilize advanced tools and years of expertise to intelligently post, respond, and nurture your Google Business listing to have it rank increasingly further away from your practice’s location. See your radius of influence grow with our transparent and in-depth tools that make your local SEO efforts tangible.

The most prevalent issues on eCommerce websites are 404 errors, 302 (temporary) redirects, and duplicate content. To guarantee that your consumers are sent to the correct page, our team efficiently redirects all 404 and 301 errors. We also replace duplicate content, duplicate title tags, and duplicate meta descriptions with unique, search engine optimized copy.

Medical professionals must be authorities in their field. Positioning yourself and your medical practice as experts in healthcare services is incredibly beneficial in terms of medical search engine optimization.

The quality of your online stature may depend on the high-quality content you deliver. We use seasoned professionals to write your content and the most advanced AI tools to ensure that content not only appeals to new patients but also appears in Google's search results and other search engine results pages.

Link building is an excellent way of ensuring that your medical website appears on Google's organic search results. To do this, it's essential to reach your target audience in multiple areas other than your own website.

This can become quite complicated, starting with profiles on healthcare marketing directories, and expanding to more interactive content, such as backlinks to podcasts, other sites, and online reviews.

Pay-per-click marketing is a great way for medical practices to advertise their products and attract new patients—especially with the right SEO strategy. Impact Platforms are skilled at creating pay-per-click strategies to help you succeed in this area.

Our experts have run dozens and dozens of flourishing PPC and Google ad campaigns for medical practices. Not only do we draw upon our considerable experience, but also the latest techniques and tools in the ad industry.

Affordable, only charged when the ad is clicked, and targeted only to those interested, PPC might be right for your SEO strategy to supplement website traffic.