Roofing company near me, certified roofing contractors near me, local roof repairs, and other phrases relating to roofing services are searched for thousands of times every month in the United States. If your site does not appear on the first page of search results for such phrases, especially in your area of operation, you are likely to lose a lot of leads and potential customers.

This is because organic search accounts for half of all website traffic. Furthermore, 75% of searchers do not navigate past the first page of search results, with the second page generating only 6% of total website visits.
Highly relevant keywords—words and phrases your ideal customers use when searching for roofing firms like yours online—are at the core of SEO. As an expert roofing SEO company, we will identify the keywords that will generate the most traffic to your roofing website and will create content around these phrases to improve your search engine rating.

We also include relevant keywords in your URLs, meta descriptions, and headers so that Google can comprehend and rank your website appropriately. As part of our SEO offering, we also offer local SEO services, which get your website listed in the top results for local searches. This means that you will get customers looking for a roofing company in your specific geographic area of operation.

Your website's design makes a huge first impression. Your website is more than an online brochure since it is often the initial point of contact for potential consumers. It acts as a 24-hour salesperson that provides visitors with the information they need to make an informed decision.

However, simply posting your contact information or a list of your services on your website will not attract visitors or turn visitors into customers. Your website must be user-friendly and easy to navigate.

Working with Impact Platforms' web designers, developers, and SEO experts can help your roofing firm stand out from the crowd and get a competitive advantage in the marketplace.

PPC advertising is a highly controlled advertising channel in which you only pay for ad clicks, not impressions or ad placements. PPC ads are displayed above organic search results.

Even if your site ranks in search results thanks to other SEO efforts, you may ask why you need PPC advertising. Keep in mind that people tend to click on the first result that appears to be the most helpful. Additionally, your competitors are doing everything they can to outrank you.

PPC is a great way to get your brand to the top of organic search results, directly in front of people who are actively looking for services like yours. In terms of figures, PPC advertising for roofers typically generates 50% more sales than organic search results.

The PPC experts at Impact Platforms have a lot of expertise in writing compelling ad copy for PPC campaigns. We also create appealing landing pages that are tailored to your ad copy and geared to convert clicks into sales.

On their initial visit to your website, not every website visitor will call you, or fill in an online quotation form. Some people take weeks or months to choose a roofing company.

Email marketing is one of the most effective ways to keep your company's name top of mind for potential customers.

Impact Platforms' email marketing experts can help you increase conversions and sales with emails that provide genuine value to your leads and customers as a trusted roofing marketing firm.

According to Statista, there are currently 3.61 billion social media users globally, with that number expected to rise to 4.4 billion by 2025. Furthermore, about 80% of Americans have a social media presence, and businesses are rapidly capitalizing on this marketing opportunity.

Your business must be active on relevant social media platforms. Social media provides you with an additional avenue to expand your online presence and expose your company to a larger audience.

We use a variety of social media tactics to help your social accounts get more followers and engagement. Our team of social media specialists can create comprehensive content calendars for you, write posts, and manage your social media accounts and communities.

We can also run social media advertising campaigns to promote your business to a wider audience and get you more qualified followers that could convert into customers.

Most homeowners have had personal experience with or heard stories about roofing contractors that over promise but under-deliver.

People want to know that they are employing a reliable, trustworthy roofing company. That's why they look to Yelp, Angie's List, the Better Business Bureau, and Google My Business reviews to read personal reviews.

A staggering 94% of consumers trust internet reviews as much as personal recommendations.

Good reviews not only raise your company's trust and legitimacy, but they also help boost any SEO efforts.
At Impact Platforms, we are able to manage your online reputation by responding to and addressing both positive and negative reviews, ensuring that you maintain a good reputation online.