Digital Marketing for Roofing Companies

Impact Platforms provides digital marketing services for roofing firms to help them gain more clients and service calls with the correct high-converting marketing campaigns and techniques.
In the United States, the roofing sector is worth $45.9 billion, with over 100,000 enterprises employing over 260,000 people. While referrals, radio advertisements, and print ads used to be sufficient to drive sales for a roofing company, the internet has drastically altered customer behavior.

Consider this: According to Google, over 63% of shopping experiences begin online. This is why it is critical to establish a strong web presence for your roofing business. Furthermore, by providing exceptional customer service throughout the buyer's journey, you boost your chances of making a sale.

A professional, experienced digital marketing agency can help you achieve these goals.

Roofing Companies' Digital Marketing Agency

With the right digital marketing strategy, your customers can find you online, rather than you needing to find them.

While you may want to jumpstart your roofing company's growth online, you may lack the time, skills, or money to realize the benefits of digital marketing fully.

Here's where we step in. We can handle all your internet marketing needs, leaving you with the time and energy to focus on other important aspects of your life and business.

Our goal is to boost your web visibility and generate qualified leads for your company. We use conversion optimization strategies that have proven effective to nurture your prospects along the sales funnel until they become paying customers.

Digital Marketing Services for Roofing Businesses
One of the first things we do when you come to us is perform a competitor analysis. We see what your biggest competitors are doing online to determine what will set you apart from the pack. We then discuss your business goals with you and use this information to build a comprehensive, customized online marketing strategy.

We pride ourselves on offering results-oriented digital marketing campaigns for service-based businesses such as roofing companies.

Check out our range of digital marketing services that can take your business to the next level.

Search Engine Optimization (SEO)

Roofing company near me, certified roofing contractors near me, local roof repairs, and other phrases relating to roofing services are searched for thousands of times every month in the United States. If your site does not appear on the first page of search results for such phrases, especially in your area of operation, you are likely to lose a lot of leads and potential customers.

This is because organic search accounts for half of all website traffic. Furthermore, 75% of searchers do not navigate past the first page of search results, with the second page generating only 6% of total website visits.
Highly relevant keywords—words and phrases your ideal customers use when searching for roofing firms like yours online—are at the core of SEO. As an expert roofing SEO company, we will identify the keywords that will generate the most traffic to your roofing website and will create content around these phrases to improve your search engine rating.

We also include relevant keywords in your URLs, meta descriptions, and headers so that Google can comprehend and rank your website appropriately. As part of our SEO offering, we also offer local SEO services, which get your website listed in the top results for local searches. This means that you will get customers looking for a roofing company in your specific geographic area of operation.

Roofing Web Design and Development

Your website's design makes a huge first impression. Your website is more than an online brochure since it is often the initial point of contact for potential consumers. It acts as a 24-hour salesperson that provides visitors with the information they need to make an informed decision.

However, simply posting your contact information or a list of your services on your website will not attract visitors or turn visitors into customers. Your website must be user-friendly and easy to navigate.

Working with Impact Platforms' web designers, developers, and SEO experts can help your roofing firm stand out from the crowd and get a competitive advantage in the marketplace.

Pay-Per-Click (PPC) Advertising

PPC advertising is a highly controlled advertising channel in which you only pay for ad clicks, not impressions or ad placements. PPC ads are displayed above organic search results.

Even if your site ranks in search results thanks to other SEO efforts, you may ask why you need PPC advertising. Keep in mind that people tend to click on the first result that appears to be the most helpful. Additionally, your competitors are doing everything they can to outrank you.

PPC is a great way to get your brand to the top of organic search results, directly in front of people who are actively looking for services like yours. In terms of figures, PPC advertising for roofers typically generates 50% more sales than organic search results.

The PPC experts at Impact Platforms have a lot of expertise in writing compelling ad copy for PPC campaigns. We also create appealing landing pages that are tailored to your ad copy and geared to convert clicks into sales.

Email Marketing

On their initial visit to your website, not every website visitor will call you, or fill in an online quotation form. Some people take weeks or months to choose a roofing company.

Email marketing is one of the most effective ways to keep your company's name top of mind for potential customers.

Impact Platforms' email marketing experts can help you increase conversions and sales with emails that provide genuine value to your leads and customers as a trusted roofing marketing firm.

Social Media Marketing

According to Statista, there are currently 3.61 billion social media users globally, with that number expected to rise to 4.4 billion by 2025. Furthermore, about 80% of Americans have a social media presence, and businesses are rapidly capitalizing on this marketing opportunity.

Your business must be active on relevant social media platforms. Social media provides you with an additional avenue to expand your online presence and expose your company to a larger audience.

We use a variety of social media tactics to help your social accounts get more followers and engagement. Our team of social media specialists can create comprehensive content calendars for you, write posts, and manage your social media accounts and communities.

We can also run social media advertising campaigns to promote your business to a wider audience and get you more qualified followers that could convert into customers.

Online Reputation Management

Most homeowners have had personal experience with or heard stories about roofing contractors that over promise but under-deliver.

People want to know that they are employing a reliable, trustworthy roofing company. That's why they look to Yelp, Angie's List, the Better Business Bureau, and Google My Business reviews to read personal reviews.

A staggering 94% of consumers trust internet reviews as much as personal recommendations.

Good reviews not only raise your company's trust and legitimacy, but they also help boost any SEO efforts.
At Impact Platforms, we are able to manage your online reputation by responding to and addressing both positive and negative reviews, ensuring that you maintain a good reputation online.

Trust Impact Platforms for Your Digital Marketing Needs
Impact Platforms is a results-driven digital marketing company, specializing in providing services for businesses just like yours. If you are looking for roofing web design or a roofing SEO company, or just need support for your existing online marketing efforts, you've come to the right place.
We take the time to get to know your business and your goals and objectives and take your online success as seriously as you do.

Get in touch with us today to find out how we can help you.

Ready To Make An Impact?
1980 N Atlantic Ave, STE 226 Box 25
Cocoa Beach, Florida 32931


For inquiries about new business
partnerships and RFPs:
Contact Us

Press &

For marketing, partnerships, events, PR 
and speaking opportunities:
[email protected]


Apply for open roles through the Careers page. 
For employment and general Careers questions:
[email protected]